Allison rikard
content lead
Based: Raleigh, North Carolina
University: UNC Chapel Hill
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Community Content Lead for the PUMA Elite Running Team, a professional squad based in North Carolina. I oversee all content creation and digital engagement across the team’s Instagram and website platforms. In addition, I coordinate and produce athlete activation events that enhance brand presence and fan engagement. Our team travels extensively across the U.S. and internationally for training and competition.
Outside of the traditional curriculum, she was able to work in the gait lab continuing to use motion sensors and force plates. With the help of some of the brightest in the field, she learned to not only look at the feet hitting the ground but how all movement of the body will affect what happens at foot strike.
Her experiences and course work over the years have allowed her to develop a strong knowledge in manual therapy, exercises for injury prevention and recovery and perfecting form for recreational and competitive activities. Through extensive treatments and watching hundreds of runners and triathletes at various levels, she has become known for gait analysis and correction.